IES Management College And Research Centre

THE MARKETING 3.0:FROM PRODUCT TO CUSTOMERS TO THE HUMAN SPIRIT (Record no. 24778)

MARC details
000 -LEADER
fixed length control field 00526nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20111123172734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-245-2619-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 14247
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KARTAJAYA HERMAWAN;KOTLER PHILIP;SETIAWAN IWAN;
9 (RLIN) 1660
245 ## - TITLE STATEMENT
Title THE MARKETING 3.0:FROM PRODUCT TO CUSTOMERS TO THE HUMAN SPIRIT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc JOHN WILY AND SONS PVT LTD
Place of publication, distribution, etc NEW JERSEY
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 188
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note WHINS20174
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 26/06/2010 DHARMA ENTERPRIESES 495.00   658.8 / KAR / 14247 11114247 07/06/2022 11/03/2011

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