BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS (Record no. 25316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7992-349-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 14784 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPOOR JAGDEEP; |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JAICO PUBLISHING HOUSE |
| Place of publication, distribution, etc | MUMBAI |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 279 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Total Renewals | Lost status | Full call number | Date acquired | Checked out | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 11114784 | 09/09/2011 | APNA BOOK SUPPLIER | Main Library | 2 | 658.827 / KAP / 14784 | 15/11/2010 | 16/09/2011 | 195.00 | Book | 09/09/2011 | 3 | Main Library | ||||
| 11/03/2011 | 11114784 | 05/09/2024 | APNA BOOK SUPPLIER | Main Library | 4 | 658.827 / KAP / 14784 | 15/11/2010 | 195.00 | 10/08/2024 | 8 | Main Library |