MARKETING MANAGEMENT: (Record no. 25545)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02302nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130726123503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-014491-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 15013 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAXENA RAJAN; |
| 9 (RLIN) | 55 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW HILL EDUCATION PRIVATE LIMITED |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 883 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: The Marketing Environment<br/>1. Marketing Management Today<br/>2. The Customer<br/>3. The Competition<br/><br/>Part Two: Assembling the Marketing Toolbox<br/>4. Marketing Planning<br/>5. Marketing Research and Information Systems<br/>6. Consumer Behaviour<br/>7. Organisational Buying Behaviour<br/>8. Segmenting and Targeting<br/>9. Market Metrics and Demand Forecasting<br/><br/>Part Three: Delivering Customer Value<br/>10. Product Management<br/>11. New Product Decisions<br/>12. Brand Decisions<br/>13. Pricing Decisions<br/>14. Integrated Marketing Communications<br/>15. Advertising Management<br/>16. Sales Promotion<br/>17. Personal Selling<br/>18. Managing the Sales Force<br/>19. Managing the Distribution Function<br/>20. Retail Management<br/>21. Direct Marketing<br/><br/>Part Four: Creating Competitive Advantage<br/>22. Marketing Strategy<br/>23. Customer Relationship Management<br/>24. Marketing Organisation<br/>25. Marketing Performance and Control<br/><br/>Part Five: Current Issues<br/>26. Global Marketing<br/>27. Customer Service<br/>28. Service Marketing<br/>29. Rural Marketing<br/>30. Green Marketing<br/><br/>Part Six: Cases<br/>1. Nano ? A Dream Car for the Poor<br/>2. Sunsilk Gang of Girls: Hindustan Lever Limited?s Online Social Networking Initiative<br/>3. Jago Re! One Billion People<br/>4. Fabindia ? Fabric of India<br/>5. Natural Ice cream<br/>6. Western India Limited<br/>7. HLL Juggernaut ? The Dilemma of Growth<br/>8. Service Standardisation<br/>9. L?Oreal ? Building a Global Cosmetic Brand<br/>10. Amway?s Indian Network Marketing Experience<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.<br/><br/> |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 10510 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Cost, replacement price | Total Renewals | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 07/01/2011 | BOOK BASE | 550.00 | 12 | 658.8/SAX/15013 | 11115013 | 01/06/2019 | 15/09/2017 | 11/03/2011 | |||||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 19/07/2013 | BOMBAY BOOKS/ IN135/ 15-JULY-13 | 400.00 | 5 | 658.8/ SAX/ 20889 | 11120889 | 01/06/2019 | 22/09/2017 | 19/07/2013 | 500.00 | ||||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 19/07/2013 | BOMBAY BOOKS/ IN135/ 15-JULY-13 | 400.00 | 8 | 658.8/ SAX/ 20887 | 11120887 | 01/06/2019 | 16/09/2017 | 19/07/2013 | 500.00 | ||||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 19/07/2013 | BOMBAY BOOKS/ IN135/ 15-JULY-13 | 400.00 | 5 | 658.8/SAX/20885 | 11120885 | 01/06/2019 | 07/09/2017 | 19/07/2013 | 500.00 | 1 | |||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 19/07/2013 | BOMBAY BOOKS/ IN135/ 15-JULY-13 | 400.00 | 7 | 658.8/ SAX/ 20888 | 11120888 | 01/06/2019 | 09/09/2017 | 19/07/2013 | 500.00 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | 19/07/2013 | BOMBAY BOOKS/ IN135/ 15-JULY-13 | 400.00 | 10 | 658.8/ SAX/ 20886 | 11120886 | 07/06/2022 | 24/04/2018 | 19/07/2013 | 500.00 |