CONSUMER BEHAVIOUR AND MARKETING STRATEGY (Record no. 25621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110312s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 15090 |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PETERS J PAUL ,OLSON JERRY C |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR AND MARKETING STRATEGY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MC-GRAW HILL PUBLISHING COMPANY LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 579 |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 10560 / 02/03/2011 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER BEHAVIOUR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Source of classification or shelving scheme | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21/03/2011 | 11115090 | 02/07/2011 | Book Base | Main Library | 658.8342 / PET / 15090 | 350.00 | Book | Main Library | ||||||||
| 21/03/2011 | 11115090 | 07/06/2022 | Book Base | Main Library | 658.8342 / PET / 15090 | 350.00 | Main Library | |||||||||
| 11/03/2022 | 88824 | 11/03/2022 | 20 | Main Library | 11/03/2022 | 0.00 | Main Library | Dewey Decimal Classification | 0.00 |