Strategic brand management : (Record no. 26073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02204 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150730174637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110526t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1977-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lane Keller, Kevin |
| 9 (RLIN) | 70 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity |
| Statement of responsibility, etc | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Perason Education South Asia |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Opening perspectives --<br/>Ch. 1. Brands and brand management --<br/>pt. II. Identifying and establishing brand positioning and values --<br/>Ch. 2. Customer-based brand equity --<br/>Ch. 3. Brand positioning --<br/>pt. III. Planning and implementing brand marketing programs --<br/>Ch. 4. Choosing brand elements to build brand equity --<br/>Ch. 5. Designing marketing programs to build brand equity --<br/>Ch. 6. Integrating marketing communications to build brand equity --<br/>Ch. 7. Leveraging secondary brand associations to build brand equity --<br/>pt. IV. Measuring and interpreting brand performance --<br/>Ch. 8. Developing a brand equity measurement and management system --<br/>Ch. 9. Measuring sources of brand equity : capturing customer mind-set --<br/>Ch. 10. Measuring outcomes of brand equity : capturing market performance --<br/>pt. V. Growing and sustaining brand equity --<br/>Ch. 11. Designing and implementing branding strategies --<br/>Ch. 12. Introducing and naming new products and brand extensions --Ch. 13. Managing brands over time --<br/>Ch. 14. Managing brands over geographic boundaries and market segments --<br/>pt. VI. Closing perspectives --<br/>Ch. 15. Closing observations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 9 (RLIN) | 18289 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Total Renewals | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 24/05/2011 | BOOK BASE | 550.00 | 6 | 658.827/Kel/15638 | 11115638 | 01/06/2019 | 30/10/2017 | 24/05/2011 | 2 | Text Book | ON SHELF | ||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 24/05/2011 | BOOK BASE | 550.00 | 16 | 658.827/Kel/15645 | 11115645 | 01/06/2019 | 22/09/2016 | 24/05/2011 | 3 | Text Book | ON SHELF | ||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 24/05/2011 | BOOK BASE | 550.00 | 5 | 658.827/Kel/15646 | 11115646 | 01/06/2019 | 25/08/2018 | 24/05/2011 | 1 | Text Book | ON SHELF | ||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 24/05/2011 | BOOK BASE | 550.00 | 6 | 658.827/Kel/15647 | 11115647 | 01/06/2019 | 28/09/2016 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 29/03/2014 | DONATED BY STUDENT | 550.00 | 1 | 658.827/ KEL/ 22790 | 11122790 | 01/06/2019 | 07/04/2014 | 29/03/2014 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | 28/02/2011 | Book Base | 550.00 | 5 | 658.827 / KEL / 15391 | 11115391 | 23/01/2023 | 25/08/2018 | 21/03/2011 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | 28/02/2011 | Book Base | 550.00 | 16 | 658.827/KEL /15392 | 11115392 | 27/04/2024 | 18/04/2024 | 21/03/2011 | 2 | ||||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 9 | 658.827/Kel/15639 | 11115639 | 01/06/2019 | 24/08/2018 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 6 | 658.827/Kel/15640 | 11115640 | 01/06/2019 | 24/08/2018 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 3 | 658.827/Kel/15641 | 11115641 | 11/10/2019 | 08/08/2019 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 7 | 658.827/Kel/15642 | 11115642 | 29/02/2024 | 02/01/2024 | 24/05/2011 | 1 | Text Book | ON SHELF | ||||
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 6 | 658.827/Kel/15643 | 11115643 | 01/06/2019 | 25/08/2018 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2011 | BOOK BASE | 550.00 | 12 | 658.827/Kel/15644 | 11115644 | 26/09/2019 | 18/07/2019 | 24/05/2011 | Text Book | ON SHELF | |||||
| Dewey Decimal Classification | Main Library | Main Library | 10/01/2014 | DONATED BY STUDENT | 3 | 658.827/ KEL/ 21970 | 11121970 | 18/10/2019 | 13/08/2019 | 10/01/2014 | ||||||||
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Main Library | 31/01/2014 | 7 | 658.827/ KEL/ 22050 | 11122050 | 21/12/2023 | 09/12/2023 | 31/01/2014 | |||||||||
| Dewey Decimal Classification | Library Annexe | Main Library | 13/07/2015 | Donated by Pradeep Kamath | 10 | 658.827/ Kel/ 30033 | 11130033 | 11/11/2024 | 15/04/2024 | 13/07/2015 | ON SHELF |