MARKETING WARFARE (Record no. 26204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2011053002292.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110530t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-058245-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIES AL AND TROUT JACK |
| 9 (RLIN) | 121 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING WARFARE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW HILL EDUCATION PRIVATE LIMITED |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING WARFARE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Collection code | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library | Total Renewals | Checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 30/05/2011 | 11115800 | 19/09/2011 | BOOK BASE | Main Library | 658.8/Rie/Tro/15800 | 30/05/2011 | Text Book | ON SHELF | Dewey Decimal Classification | 250.00 | Book | 13/09/2011 | 2 | Main Library | |||||||
| 30/05/2011 | 11115801 | 02/09/2011 | BOOK BASE | Main Library | 658.8/Rie/Tro/15801 | 30/05/2011 | Text Book | ON SHELF | Dewey Decimal Classification | 250.00 | Book | 02/09/2011 | 3 | Main Library | 2 | 16/09/2011 | |||||
| 30/05/2011 | 11115800 | 01/06/2019 | BOOK BASE | Main Library | 658.8/Rie/Tro/15800 | 30/05/2011 | Text Book | ON SHELF | Dewey Decimal Classification | 250.00 | 29/10/2012 | 11 | Main Library | 9 | Missing-Stock verification 2013 | ||||||
| 30/05/2011 | 11115801 | 26/12/2024 | BOOK BASE | Main Library | 658.8/Rie/Tro/15801 | 30/05/2011 | Text Book | ON SHELF | Dewey Decimal Classification | 250.00 | 19/12/2024 | 38 | Main Library | 9 |