GLOBAL MARKETING (Record no. 26457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415 a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110613t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1951-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848/Kee/Gre/ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN WARREN AND GREEN MARK C |
| 9 (RLIN) | 337 |
| 245 ## - TITLE STATEMENT | |
| Title | GLOBAL MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION LIMITED |
| Date of publication, distribution, etc | 2005 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635 |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | INTERNATIONAL MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 13/06/2011 | BOOK BASE | 575.00 | 2 | 658.848/Kee/Gre/15992 | 11115992 | 01/06/2019 | 13/06/2011 | 19/05/2012 | ||||||
| Dewey Decimal Classification | Text Book | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 13/06/2011 | BOOK BASE | 575.00 | 5 | 658.848/Kee/Gre/15993 | 11115993 | 01/06/2019 | 13/06/2011 | 13/07/2013 | ||||||
| Dewey Decimal Classification | Text Book | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 13/06/2011 | BOOK BASE | 575.00 | 4 | 658.848/Kee/Gre/15995 | 11115995 | 01/06/2019 | 13/06/2011 | 19/09/2011 | 2 | |||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 13/06/2011 | BOOK BASE | 575.00 | 658.848/Kee/Gre/15991 | 11115991 | 07/06/2022 | 13/06/2011 | |||||||
| Dewey Decimal Classification | Text Book | Main Library | Main Library | 13/06/2011 | BOOK BASE | 575.00 | 5 | 658.848/Kee/Gre/15994 | 11115994 | 07/06/2022 | 13/06/2011 | 29/11/2018 |