IES Management College And Research Centre

LEGENDS IN MARKETING (Record no. 26519)

MARC details
000 -LEADER
fixed length control field 00518 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110620t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-321-0520-6
037 ## - SOURCE OF ACQUISITION
Additional format characteristics 1153/26-04-2011
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HUNT SHELBY D. AND BUSCH PAUL (EDITOR) AND SHETH JAGDISH N (EDITOR)
9 (RLIN) 387
245 ## - TITLE STATEMENT
Title LEGENDS IN MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE PUBLICATION INDIA PVT LTD
Date of publication, distribution, etc 2011
Place of publication, distribution, etc NEW DELHI
300 ## - PHYSICAL DESCRIPTION
Extent 229
Other physical details HARD
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title LEGENDS IN MARKETING
9 (RLIN) 419
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Public note
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Bus/She/16084 11116084 07/06/2022 16/06/2011 MARKETING THEORY THE NATURE AND SCOPE OF MARKETING VOL-1
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Sin/She/16085 11116085 07/06/2022 16/06/2011 MARKETING THEORY THE NATURE AND SCOPE OF MARKETING VOL - 2
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/How/She/16086 11116086 07/06/2022 16/06/2011 MARKETING THEORY PHILOSOPHY OF SCIENCE CONTROVERSIES IN MARKETING VOL - 3
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Bro/She/16087 11116087 07/06/2022 16/06/2011 CHANNELS OF DISTRIBUTION VOL - 4
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Vit/She/16088 11116088 07/06/2022 16/06/2011 MACRO-MARKETING, ETHICS, AND SOCIAL RESPONSIBILITY THE DEVELOPMENT PERIOD VOL - 5
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Spa/She/16089 11116089 07/06/2022 16/06/2011 MACRO-MARKETING, ETHICS, AND SOCIAL RESPONSIBILITY THE RESEARCH TRADITION PERIOD VOL - 6
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Var/She/16090 11116090 07/06/2022 16/06/2011 MARKETING MANAGEMENT AND STRATEGY VOL - 7
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Mor/She/16091 11116091 07/06/2022 16/06/2011 RELATIONSHIP MARKETING VOL - 8
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Fer/She/16092 11116092 07/06/2022 16/06/2011 RESOURCE ADVANTAGE THEORY THE DEVELOPMENT PERIOD VOL-9
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 16/06/2011 VAKRATUND BOOK HOUSE 4500.00   658.8/She/Arn/She/16093 11116093 07/06/2022 16/06/2011 RESOURCE ADVANTAGE THEORY THE RESEARCH TRADITION PERIOD VOL-10

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