BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: (Record no. 26815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00270 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 6299 4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAIG, MATT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE LIMITED |
| Date of publication, distribution, etc | 2011 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME: |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
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