ADVERTISING AND SALES PROMOTION (Record no. 26994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120518152154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111010t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-9083-228-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 16635 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PADMANABHAN, V. S. |
| 9 (RLIN) | 1119 |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND SALES PROMOTION |
| Remainder of title | AN INDIAN PERSPECTIVES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ANE BOOKS PVT. LTD. |
| Name of publisher, distributor, etc | NEW DELHI |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 336 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | WISDOM WEALTH ED-FIN.PVT. LTD. |
| Additional physical form available note | 107/ 31-OCT-11 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISNG |
| Uncontrolled term | SALES PROMOTION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MURTHY, H. S. |
| 9 (RLIN) | 2402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Date checked out | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | ON SHELF | 08/11/2011 | WISDOM WEALTH | 275.00 | 659.1/PAD/16635 | 11116635 | 07/06/2022 | 16/11/2011 | |||||||
| Dewey Decimal Classification | Text Book | Main Library | Main Library | ON SHELF | 23/04/2012 | WISDOM WEALTH ED-FIN. PVT. LTD. | 220.00 | 1 | 659.1/ PAD/ MUR/ 17750 | 11117750 | 07/06/2022 | 23/04/2012 | 08/04/2013 | 275.00 |