LEGENDS IN MARKETING- VOLUME 3: (Record no. 27134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120110165033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111114t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-321-0518-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | 16756 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHETH, JAGDISH N. |
| Relator code | VOLUME EDITOR |
| 9 (RLIN) | 1440 |
| 245 ## - TITLE STATEMENT | |
| Title | LEGENDS IN MARKETING- VOLUME 3: |
| Remainder of title | THE PRICE-QUALITY -VALUE RELATIONSHIP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE PUBLICATIONS INDIA PVT. LTD. |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXV, 341 P. |
| Other physical details | HARD |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | VAKRATUND BOOK HOUSE |
| Availability source | 462/ 07-DECEMBER-2011 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| Uncontrolled term | PRICING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MONROE, KENT B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 07/12/2011 | VAKRATUND BOOK HOUSE | 4500.00 | 658.8/ SET/ 16756 | 11116756 | 07/06/2022 | 07/12/2011 |