ONLINE MARKETING (Record no. 27277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120109175735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111214t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-923900-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | 16808 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GAY, RICHARD |
| 9 (RLIN) | 2048 |
| 245 ## - TITLE STATEMENT | |
| Title | ONLINE MARKETING |
| Remainder of title | A CUSTOMER-LED APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII, 538 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | BOOK BASE |
| Additional physical form available note | 11192/ 17-DECEMBER-11 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ONLINE MARKETING |
| Uncontrolled term | MARKETING CHANNEL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CHARLESWORTH, ALAN |
| 9 (RLIN) | 2049 |
| Personal name | ESEN, RITA |
| 9 (RLIN) | 2050 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | ON SHELF | 17/12/2011 | BOOK BASE | 450.00 | 11 | 658.87/GAY/CHA/ 16808 | 11116808 | 07/06/2022 | 13/01/2014 | 17/12/2011 |