IES Management College And Research Centre

MEDIA PLANNING AND BUYING (Record no. 27350)

MARC details
000 -LEADER
fixed length control field 00536 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160924134635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120120t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-014760-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MENON, ARPITA
9 (RLIN) 68
245 ## - TITLE STATEMENT
Title MEDIA PLANNING AND BUYING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MCGRAW HILL PRIVATE LTD.
Date of publication, distribution, etc 2011
Place of publication, distribution, etc NEW DELHI
300 ## - PHYSICAL DESCRIPTION
Extent 345
Other physical details PAPER
Extent 345
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 966/ 16-JANUARY-12
Availability source VAKRATUND BOOK HOUSE
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MEDIA PALNNING
Uncontrolled term ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Collection code Shelving location Checked out
    Dewey Decimal Classification     Main Library Main Library 19/03/2010 DHARMA ENTERPRIESES 495.00 11 3 659.1 / MEN / 13910 11113910 13/07/2022 15/02/2020 11/03/2011      
    Dewey Decimal Classification   Not For Loan Main Library Main Library 22/12/2010 VAKRATUNDA BOOK HOUSE 525.00     659.1 / MEN / 14967 11114967 07/06/2022   11/03/2011   Reference  
    Dewey Decimal Classification     Main Library Main Library 22/12/2010 VAKRATUNDA BOOK HOUSE 525.00 12 1 659.1 / MEN / 14968 11114968 30/08/2022 30/07/2022 11/03/2011      
    Dewey Decimal Classification     Main Library Main Library 22/12/2010 VAKRATUNDA BOOK HOUSE 525.00 15   659.1/ Men/ 14969 11114969 07/06/2022 05/07/2021 11/03/2011      
    Dewey Decimal Classification     Main Library Main Library 24/05/2011 BOOK BASE 525.00 25 4 659.1/Men/15611 11115611 07/06/2022 05/07/2021 24/05/2011 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 24/05/2011 BOOK BASE 525.00 10 3 659.1/Men/15612 11115612 07/06/2022 05/07/2021 24/05/2011 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 24/05/2011 BOOK BASE 525.00 12 3 659.1/Men/15613 11115613 07/06/2022 05/07/2021 24/05/2011 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 20/01/2012 VAKRATUND BOOK HOUSE 525.00 11 2 659.1/ MEN/ 16920 11116920 06/08/2022 07/01/2019 20/01/2012 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 20/01/2012 VAKRATUND BOOK HOUSE 525.00 14   659.1/MEN/ 16921 11116921 21/10/2022 22/07/2022 20/01/2012 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 20/01/2012 VAKRATUND BOOK HOUSE 525.00 11   659.1/MEN/16922 11116922 04/03/2023 05/07/2021 20/01/2012 Text Book ON SHELF  
    Dewey Decimal Classification     Main Library Main Library 20/01/2012 VAKRATUND BOOK HOUSE 525.00 11   659.1/ MEN/ 16923 11116923 05/07/2021 05/07/2021 20/01/2012 Text Book ON SHELF 05/07/2021
    Dewey Decimal Classification     Main Library Main Library 20/01/2012 VAKRATUND BOOK HOUSE 525.00 16   659.1/MEN/ 16924 11116924 07/11/2022 13/10/2022 20/01/2012 Text Book ON SHELF  

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM