HOW ASIA ADVERTISES: (Record no. 27716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567 a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120211180422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120211t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-470-82055-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | 16968 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AITCHISON, JIM |
| 9 (RLIN) | 2413 |
| 245 ## - TITLE STATEMENT | |
| Title | HOW ASIA ADVERTISES: |
| Remainder of title | THE MOST SUCCESSFUL CAMPAIGNS IN ASIA-PACIFIC AND THE MARKETING STRATEGIES BEHIND THEM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILEY AND SONS, INC |
| Date of publication, distribution, etc | 2002 |
| Place of publication, distribution, etc | SINGAPOUR |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII, 411 P. |
| Other physical details | HARD |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | BOOK WORLD ENTERPRISES |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 11/02/2012 | BOOK WORLD ENTERPRISES | 1 | 658.827/ AIT/ 16968 | 11116968 | 07/06/2022 | 16/11/2018 | 11/02/2012 |