IES Management College And Research Centre

CASE STUDIES IN MARKETING (Record no. 27793)

MARC details
000 -LEADER
fixed length control field 00583 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120315163338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-5797-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.072
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BALKRISHNA, SIDHARTH
9 (RLIN) 2813
245 ## - TITLE STATEMENT
Title CASE STUDIES IN MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION LIMITED
Date of publication, distribution, etc 2011
Place of publication, distribution, etc DELHI
300 ## - PHYSICAL DESCRIPTION
Extent X, 154 P.
Other physical details PAPER
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title PEARSON CASEBOOK SERIES
9 (RLIN) 659
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING CASE STUDIES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from
    Dewey Decimal Classification     Text Book Main Library Main Library 15/03/2012 Book World Enterprises 299.00 2 658.072/ BAL/ 17253 11117253 07/06/2022 13/01/2014 15/03/2012

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