PRODUCT POLICY AND BRAND MANAGEMENT: (Record no. 27866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120320183321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120320t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-4075-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHITALE, A. K. |
| 9 (RLIN) | 2857 |
| 245 ## - TITLE STATEMENT | |
| Title | PRODUCT POLICY AND BRAND MANAGEMENT: |
| Remainder of title | TEXT AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI LEARNING PRIVATE LIMITED |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 264 P. |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRODUCT MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GUPTA, RAVI |
| 9 (RLIN) | 2858 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | ON SHELF | 19/03/2012 | VAKRATUND BOOK HOUSE | 250.00 | 8 | 658.575/ CHI/ GUP/ 17277 | 11117277 | 07/06/2022 | 21/04/2018 | 19/03/2012 |