SERVICES MARKETING: (Record no. 27951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01463 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120927b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7446-267-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 (SER) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHANKER, RAVI |
| 9 (RLIN) | 4340 |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICES MARKETING: |
| Remainder of title | TEXT AND READINGS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | EXCEL BOOKS |
| Date of publication, distribution, etc | 2002 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVI, 656 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Text and Readings is an anthology of original works of corporate leaders from the Indian Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing. the ORganization of the Book is as follows: Services Marketing: Conceptual Issues Understanding Services Pehnomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing mix in Services: the Traditional 4ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies; Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services. ISBN:9788174468708 650 Yr. of Pub.2002 Hard Bound English <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SERVICES MARKETING |
| 9 (RLIN) | 4341 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 31/08/2012 | BOOKS WORLD ENTERPRISES | 280.00 | 1 | 658.8(SER)/ SHA/ 18386 | 11118386 | 07/06/2022 | 02/04/2013 | 350.00 | 31/08/2012 |