THE MARKETER'S HANDBOOK: (Record no. 28057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576 a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120514124517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120514b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-470-74687-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | YOUNG, LAURIE |
| 9 (RLIN) | 3248 |
| 245 ## - TITLE STATEMENT | |
| Title | THE MARKETER'S HANDBOOK: |
| Remainder of title | RESSESING MARKETING TECHNIQUES FOR MODERN BUSINESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILEY AND SONS PTE. LTD. |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | CHINCHESTER |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII, 494 |
| Other physical details | HARD |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Reference | 19/04/2012 | 35 | 3121.88 | 658.8/ YOU/ 17692 | 11117692 | 07/06/2022 | 4162.50 | 19/04/2012 |