BRAND TOGETHER (Record no. 28480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120710111622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120710b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 6325 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | IND, NICHOLAS |
| 9 (RLIN) | 3538 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND TOGETHER |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE PVT. LTD |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | IX, 172 P. |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | FULLAR, CLAVE |
| 9 (RLIN) | 3539 |
| Personal name | TRAVAIL, CHARLES |
| 9 (RLIN) | 3540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | 30/05/2012 | BOOK WORLD | 556.00 | 658.827/ IND/FUL/ 18147 | 11118147 | 07/06/2022 | 695.00 | 30/05/2012 |