MARKETING WARFARE (Record no. 28634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02386 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121030b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-902900-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIES, AL |
| 9 (RLIN) | 4724 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING WARFARE |
| Statement of responsibility, etc | RIES, AL AND TROUT, JACK |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW-HILL EDUCATION PRIVATE LTD. |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII, 215 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Marketing is war<br/>Chapter 1. 2500 years of war<br/>Chapter 2. The principle of force<br/>Chapter 3. The superiority of the defense<br/>Chapter 4. The new era of competition<br/>Chapter 5. The nature of the battleground<br/>Chapter 6. The strategic square<br/>Chapter 7. Principles of defensive warfare<br/>Chapter 8. Principles of offensive warfare<br/>Chapter 9. Principles of flanking warfare<br/>Chapter 10. Principles of guerrilla warfare<br/>Chapter 11. The cola war<br/>Chapter 12. The beer war<br/>Chapter 13. The burger war<br/>Chapter 14. The computer war<br/>Chapter 15. Strategy and tactics<br/>Chapter 16. The marketing general<br/>Index<br/><br/> <br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:<br/><br/>• A fresh perspective on why waging marketing warfare is even more important today than 20 years ago<br/>• In-depth analyses of some of the biggest marketing successes and failures of the last two decades<br/>• Reproductions of successful (or not so successful) ads, accompanied by the authors’ comments on why they succeeded or failed<br/>• Valuable follow-up to the original edition. Where are these companies now? Who’s still a market leader?<br/><br/>Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors—and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics—defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 4725 |
| Topical term or geographic name as entry element | COMPETITION |
| 9 (RLIN) | 4726 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TROUT, JACK |
| 9 (RLIN) | 4727 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/09/2012 | APNA BOOK SUPPLIERS/ 493/ 28-SEPTEMBER-12 | 260.00 | 20 | 2 | 658.8/ RIE/TRO/ 18515 | 11118515 | 04/07/2023 | 13/04/2023 | 325.00 | 28/09/2012 |