MARKETING RESEARCH THAT WONT'S BREAK THE BANK: A PRACTICAL GUIDE TO GETTING THE INFORMATION YOU NEED (Record no. 28692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01136 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7879-6419-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ANDREASEN, ALAN R |
| 9 (RLIN) | 4058 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH THAT WONT'S BREAK THE BANK: A PRACTICAL GUIDE TO GETTING THE INFORMATION YOU NEED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOSSEY-BASS A WILEY IMPRINT |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIV, 277 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.<br/>Show More <br/>Show Less <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4059 |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/08/2012 | DHARMA ENTERPRISES | 1319.20 | 658.83/ AND/ 18279 | 11118279 | 07/06/2022 | 1649.00 | 23/08/2012 |