INSTANT APPEAL (Record no. 28743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01484 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978818497534-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.400/ KUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUNKEL, VICKI |
| 9 (RLIN) | 4303 |
| 245 ## - TITLE STATEMENT | |
| Title | INSTANT APPEAL |
| Remainder of title | THE 8 PRIMAL FACTOR THAT CREATE BLOCLBUSTER SUCCESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | BPI INDIA PVT LTD |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VII., 296 P. |
| Other physical details | HARD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first introduced, but became an instant hit when re-introduced just three years later? According to extensive research, the secret to who gets heard, what gets our attention, and who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share.<br/><br/>Filled with fascinating examples and explanations of the phenomena associated with "stickiness,” Instant Appeal reveals the often surprising (and proven) reasons behind why we vote for certain people, listen to the same songs over and over again, and favor one brand over another. The book illuminates the human universals that cause positive and negative chemical reactions in our brains, and shows how anyone can use them to advance their career, cause, company, or product. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business |
| 9 (RLIN) | 4304 |
| Source of heading or term | Success. |
| 9 (RLIN) | 4305 |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 4306 |
| Topical term or geographic name as entry element | Interpersonal relations. |
| 9 (RLIN) | 4307 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/08/2012 | BOOKS WORLD/ 194 / 21-AUG-12 | 556.00 | 1 | 658.400/ KUN/ 18362 | 11118362 | 15/09/2023 | 04/09/2023 | 695.00 | 21/08/2012 |