STRATEGIC ADVERTISING MANAGEMENT (Record no. 28827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01178 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120928b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-960558-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERCY, LARRY: |
| 9 (RLIN) | 4393 |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc | 2001 |
| Place of publication, distribution, etc | OXFORD |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIII, 389 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 4394 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ELLIOT, RICHARD ROSENBAUM |
| 9 (RLIN) | 4395 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 13/09/2012 | VAKRATUND BOOK HOUSE/ 617/ 13-SEPTEMBER-12 | 1760.00 | 659.1/ PER/ ELL/ 18411 | 11118411 | 07/06/2022 | 2200.00 | 13/09/2012 |