CONTENT IS CURRENCY: (Record no. 28873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01920 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121019b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-185788-573-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WUEBBEN, JON |
| 9 (RLIN) | 4643 |
| 245 ## - TITLE STATEMENT | |
| Title | CONTENT IS CURRENCY: |
| Remainder of title | DEVELOPING POWERFUL CONTENT FOR WEB AND MOBILE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | NICHOLAS BREALEY PUBLISHING |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | BOSTON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXV, 595 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:<br/><br/>• What types of content best suit your specific business, market, and industry<br/><br/>• How key content tactics influence search engine rankings and sales conversion<br/><br/>• How to leverage social media to connect with your target market<br/><br/>• How to merge the many elements of your web presence<br/><br/>Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INTERNET MARKETING |
| 9 (RLIN) | 4644 |
| Topical term or geographic name as entry element | WEBSITE- DESIGN |
| 9 (RLIN) | 4645 |
| Topical term or geographic name as entry element | E-COMMERCE |
| 9 (RLIN) | 4646 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/10/2012 | GRANTH/ 2012/CRB/0536/ 3-OCTOBER-12 | 476.00 | 658.872/ WUE/ 18568 | 11118568 | 07/06/2022 | 595.00 | 19/10/2012 |