MANAGING CUTOMER PROFITABILTY (Record no. 28897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02175 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121001b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0470060636 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RYALS, LYNETTE |
| 9 (RLIN) | 4510 |
| 245 ## - TITLE STATEMENT | |
| Title | MANAGING CUTOMER PROFITABILTY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILY COMPANY LTD |
| Place of publication, distribution, etc | CHINCHESTER |
| Date of publication, distribution, etc | c 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIV, 370 |
| Other physical details | HARD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.<br/>It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples.<br/><br/>The book assumes some level of numeracy in its readership.<br/><br/>The contents include:<br/><br/>Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs.<br/>It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value.<br/>Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account.<br/>Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth.<br/>Brings into discussion the idea that how customers are managed, links to their profitability.<br/>Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CRM |
| 9 (RLIN) | 4511 |
| Topical term or geographic name as entry element | CUSTOMER SERVICE MANAGEMENT |
| 9 (RLIN) | 4512 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 21/09/2012 | ZEALOT BOOK AGENCY/ 173/ 21-SEPTEMBER-12 | 2812.80 | 658.812/RYAl/ 18448 | 11118448 | 07/06/2022 | 3516.00 | 21/09/2012 |