THE LUXURY STRATEGY (Record no. 28932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121029b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-6491-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPFERER, JEAN NOEL |
| 9 (RLIN) | 4681 |
| 245 ## - TITLE STATEMENT | |
| Title | THE LUXURY STRATEGY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | LONDON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 398 P. |
| Other physical details | HARD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company.<br/><br/>The Luxury Strategy analyses in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes.<br/><br/>The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services.<br/><br/>Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management.<br/><br/>Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.<br/>Show Less |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | LUXURY GOODS INDUSTRY |
| 9 (RLIN) | 4682 |
| Topical term or geographic name as entry element | PRODUCT MANAGEMENT |
| 9 (RLIN) | 4683 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BASTIEN, VINCENT |
| 9 (RLIN) | 4684 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 05/10/2012 | ZEALOT BOOK AGENCY/ 188/ 6-OCTOBER-12 | 2602.00 | 4 | 1 | 658.827/ KAP/ BAS/ 18486 | 11118486 | 06/02/2023 | 01/08/2022 | 3253.00 | 05/10/2012 |