RETAILING (Record no. 29335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01867 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130112b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-0471-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COX, ROGER |
| 9 (RLIN) | 6198 |
| 245 ## - TITLE STATEMENT | |
| Title | RETAILING |
| Remainder of title | AN INTRODUCTION |
| Statement of responsibility, etc | ROGER COX AND PAUL BRITTON |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION IN SOUTH ASIA |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 P. |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of ContentI.Retailing and the consumer<br/>1.The retail industry<br/>2.Retail organizations<br/>3.Economics of retailing<br/>4.Grand strategies<br/>5.International retailing<br/>6.Retail planning and strategy<br/>7.Retailing research<br/>8.The retailing environments<br/>9.Consumer buying behaviour<br/>10.Segmentation<br/>I.The retail mix<br/>11.Store location<br/>12.Product decisions<br/>13.Buying<br/>14.Stock management<br/>15.Pricing<br/>16.Advertising<br/>17.Personal selling<br/>18.Sales promotion and public relations<br/>19.Atmosphere and layout<br/>20.Customer service decisions<br/>I.Administration<br/>21.General management<br/>22.Financial planning<br/>23.Human resources<br/>24.Property and location development<br/>25.Store management<br/>26.Technology in retailing<br/>27.Retailing and the law<br/>28.The future of retailing<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BRITTAIN, PAUL |
| 9 (RLIN) | 6199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 02/01/2013 | 4 | 388.00 | 658.87/ COX/ BRI/ 18853 | 11118853 | 07/06/2022 | 485.00 | 02/01/2013 | ||||||
| Dewey Decimal Classification | RETAIL MANAGEMENT (CUP 35/SH 5) | Main Library | Main Library | 12/11/2021 | 50 | 0.00 | 658.87/Cox/Bri/8886G | 8886G | 12/11/2021 | 0.00 | 12/11/2021 |