CREATING THE STRATEGY (Record no. 29768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01375 a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130118182139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130118b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-6614-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GOULD, RENNIE |
| 9 (RLIN) | 6301 |
| 245 ## - TITLE STATEMENT | |
| Title | CREATING THE STRATEGY |
| Remainder of title | WINNING AND KEEPING CUSTOMERS IN B2B MARKETS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE INDIA PRIVATE LIMITED |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 238 |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management.<br/><br/>Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool.<br/><br/>Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | STRATEGY |
| 9 (RLIN) | 6302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 02/01/2013 | 3 | 396.00 | 658.802/ GOU/ 18926 | 11118926 | 07/06/2022 | 495.00 | 02/01/2013 |