IES Management College And Research Centre

BRAND MANAGEMENT (Record no. 30415)

MARC details
000 -LEADER
fixed length control field 01206 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141010183217.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130228b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MURTHY, E N
9 (RLIN) 7254
245 ## - TITLE STATEMENT
Title BRAND MANAGEMENT
Remainder of title IUP JOURNAL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc IUP PUBLICATION
Place of publication, distribution, etc HYDERABAD
300 ## - PHYSICAL DESCRIPTION
Extent APROX 80
310 ## - CURRENT PUBLICATION FREQUENCY
Current publication frequency QUARTERLY
362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION
Dates of publication and/or sequential designation JULY 01ST 2012
500 ## - GENERAL NOTE
General note INDIAN JOURNAL
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MARKETING
9 (RLIN) 7255
773 0# - HOST ITEM ENTRY
Host Biblionumber 33189
Host Itemnumber 40935
Main entry heading MOHANRAJ, PRASANNA M: SIDDIQUE, SAMEEN MOHAMMED: RAMESH, NIRANJAN
Edition
Place, publisher, and date of publication HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI) SEPTEMBER 2014
Other item identifier 5553066JA1
Title BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH
Record control number
International Standard Serial Number
International Standard Book Number
Host Biblionumber 33190
Host Itemnumber 40936
Main entry heading AHMAD, ANEES: THYAGARAJ, K.S.
Edition
Place, publisher, and date of publication HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014
Other item identifier 5553066JA2
Title BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS
Record control number
International Standard Serial Number
International Standard Book Number
Host Biblionumber 33191
Host Itemnumber 40940
Main entry heading KANSRA, POOJA
Edition
Place, publisher, and date of publication HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014
Other item identifier 5553066JA3
Title DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS
Record control number
International Standard Serial Number
International Standard Book Number
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.iupindia.in">http://www.iupindia.in</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journals and Periodicals
Serial record 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Public note Source of classification or shelving scheme Date checked out
        Main Library Main Library On Display 28/02/2013 Vol 9, No 3   JOURNAL/MAR/Vol 9, No 3/555600 555600 28/02/2013 28/02/2013 SEPTEMBER, 2012    
        Main Library Main Library On Display 28/02/2013 Vol 9, No 4   JOURNAL/MAR/Vol 9, No 4/555601 555601 28/02/2013 28/02/2013      
        Main Library Main Library On Display 15/03/2013 Vol 10, No 1   MAGAZINE/MAR/Vol 10, No 1/555759 555759 15/03/2013 15/03/2013      
        Main Library Main Library On Display 27/06/2013 Vol 10, No 2   MAGAZINE/MAR/Vol 10, No 2/5551167 5551167 27/06/2013 27/06/2013 June,2013    
        Main Library Main Library On Display 01/10/2013 Vol 10, No 3   MAGAZINE/MAR/Vol 10, No 3/5551572 5551572 01/10/2013 01/10/2013 SEPTEMBER 2013    
        Main Library Main Library On Display 03/01/2014 Vol 10, No 4   MAGAZINE/MAR/Vol 10, No 4/5551979 5551979 03/01/2014 03/01/2014 DECEMBER 2013    
        Main Library Main Library On Display 20/03/2015 Vol 12, No 1   MAGAZINE/MAR/Vol 12, No 1/5553912 5553912 20/03/2015 20/03/2015 March, 2015 Dewey Decimal Classification  
        Main Library Main Library On Display 29/05/2015 Vol 12, No 2   MAGAZINE/MAR/Vol 12, No 2/5554236 5554236 29/05/2015 29/05/2015 June, 2015 Dewey Decimal Classification  
        Main Library Main Library On Display 24/09/2015 Vol 12, No 3 1 MAGAZINE/MAR/Vol 12, No 3/5554786 5554786 17/10/2015 24/09/2015 september, 2015 Dewey Decimal Classification 17/10/2015
        Main Library Main Library On Display 28/12/2015 Vol 12, No 4   MAGAZINE/MAR/Vol 12, No 4/5555201 5555201 28/12/2015 28/12/2015 DECEMBER 2015 Dewey Decimal Classification  
        Main Library Main Library On Display 27/03/2019 Vol 16, No 1 1 MAGAZINE/MAR/Vol 16, No 1/55510091 55510091 05/07/2019 27/03/2019 The IUP Journal of Brand Management - March 2019 Dewey Decimal Classification 04/07/2019
        Main Library Main Library On Display 25/06/2019 Vol 16, No 2   MAGAZINE/MAR/Vol 16, No 2/55510517 55510517 25/06/2019 25/06/2019 June, 2019 Dewey Decimal Classification  
        Main Library Main Library On Display 23/09/2019 Vol 16, No 3   MAGAZINE/MAR/Vol 16, No 3/55510922 55510922 23/09/2019 23/09/2019 September, 2019 Dewey Decimal Classification  
        Main Library Main Library On Display 12/12/2019 Vol 16, No 4   MAGAZINE/MAR/ Vol 16, No 4 55511287 12/12/2019 12/12/2019 December-2019 (Vol 16, No 4) Dewey Decimal Classification  
        Main Library Main Library On Display 10/07/2020 Vol 17, No 1   MAGAZINE/MAR/Vol 17, No 1/55511699 55511699 10/07/2020 10/07/2020 March, 2020 Dewey Decimal Classification  
        Main Library Main Library On Display 13/11/2020 Vol 17, No 2   MAGAZINE/MAR/Vol 17, No 2/55511894 55511894 13/11/2020 13/11/2020 June, 2020 Dewey Decimal Classification  
        Main Library Main Library On Display 18/06/2021 Vol 18, No 1   MAGAZINE/MAR/Vol 18, No 1/55512159 55512159 18/06/2021 18/06/2021 March, 2021 Dewey Decimal Classification  
        Main Library Main Library On Display 30/08/2021 Vol 18, No 2   MAGAZINE/MAR/Vol 18, No 2/55512344 55512344 30/08/2021 30/08/2021 June, 2021 Dewey Decimal Classification  
        Main Library Main Library On Display 25/02/2022 Vol 18, No 4   MAGAZINE/MAR/Vol 18, No 4/55512638 55512638 25/02/2022 25/02/2022 December, 2021 Dewey Decimal Classification  
        Main Library Main Library On Display 17/05/2022 Vol 19, No 1   MAGAZINE/MAR/Vol 19, No 1/55512814 55512814 17/05/2022 17/05/2022 March, 2022 Dewey Decimal Classification  
        Main Library Main Library On Display 22/09/2022 Vol 19, No 2   MAGAZINE/MAR/Vol 19, No 2/55513064 55513064 22/09/2022 22/09/2022 June, 2022 Dewey Decimal Classification  
        Main Library Main Library On Display 07/12/2022 Vol 19, No 3   MAGAZINE/MAR/ 55513217 07/12/2022 07/12/2022   Dewey Decimal Classification  
        Main Library Main Library On Display 06/02/2023 Vol 19, No 4   MAGAZINE/MAR/ Vol 19, No 4/ 55513337 55513337 06/02/2023 06/02/2023 December-2022 [Vol 19, No 4] Dewey Decimal Classification  
        Main Library Main Library On Display 08/08/2023 Vol 20 No 2   MAGAZINE/MAR/Vol 20 No 2/55513673 55513673 08/08/2023 08/08/2023 The IUP Journal of Brand Management - June 2023 Dewey Decimal Classification  
        Main Library Main Library On Display 26/10/2023 Vol 20, No 3   MAGAZINE/MAR/Vol 20, No 3/55513821 55513821 26/10/2023 26/10/2023 The IUP Journal of Brand Management - September 2023 Dewey Decimal Classification  
        Main Library Main Library On Display 31/10/2023 Vol 20, No 1   MAGAZINE/MAR/Vol 20, No 1/55513820 55513820 24/12/2024 31/10/2023 The IUP Journal of Brand Management - March 2023 Dewey Decimal Classification  
        Main Library Main Library On Display 11/03/2024 Vol 20, No 4   MAGAZINE/MAR/Vol 20, No 4/55514051 55514051 11/03/2024 11/03/2024 The IUP Journal of Brand Management - December 2023 Dewey Decimal Classification  
        Main Library Main Library On Display 10/05/2024 Vol 21, No 1   MAGAZINE/MAR/55514160 55514160 10/05/2024 10/05/2024   Dewey Decimal Classification  
        Main Library Main Library On Display 19/09/2024 Vol 21, No 2   MAGAZINE/MAR/Vol 21, No 2/55514417 55514417 19/09/2024 19/09/2024 The IUP Journal of Brand Management - June 2024 Dewey Decimal Classification  

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM