INTRODUCTION TO RURAL MARKETING (Record no. 30446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02571 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130305b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5024-787-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KRISHNAMOORTHY, R. |
| 9 (RLIN) | 7399 |
| 245 ## - TITLE STATEMENT | |
| Title | INTRODUCTION TO RURAL MARKETING |
| Statement of responsibility, etc | KRISHNAMOORTHY, R. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HIMALAYA PUBLISHING HOUSE |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | MUMBAI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 417 |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Nature and Scope of Rural Markeing<br/> Exploring the Growing Rural Market<br/> Rural Consumer Behaviour<br/> Rural Marketing Research<br/> Rural Market Segmentation<br/> Rural Marketing Mix<br/> Product and Pricing<br/> Distribution in Rural Market<br/> Organised Rural Retailing<br/> Rural Promotion<br/> Developing the Sales Force for Rural Market<br/> Marketing of Consumer Goods and Services<br/> Cooperative Initiatives in Rural Market<br/> Agricultural Marketing<br/> Defects in the Agricultural Marketing System and Lines of Improvement-Part I<br/> Defects in the Agricultural Marketing System and Lines of Improvement-Part II<br/> Co-operate Marketing<br/> Recent Recent Trends in Agricultural Produce Marketing<br/> Agricultural Finance and Role of Institutions<br/> Agricultural Pricing<br/> Globalisation and Agriculture<br/> Marketing of Agricultural Inputs-Part I<br/> Marketing of Agricultural Inputs-Part II<br/> Ethics In Sales and Marketing<br/> Understanding The Rural Market-A Practical Approach<br/><br/> Biblography<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The revised and enlarged third edition of the book "INTRODUCTION TO RURAL MARKETING" is specially designed to meet the needs of students and executives engagged in sales marketing of goods and services in rural areas.<br/><br/> Salient Features:<br/> Covers the full syllabi on Rural Marketing of most Indian Universities.<br/> Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach.<br/> Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing<br/> Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RURAL MARKETING |
| 9 (RLIN) | 7400 |
| Geographic subdivision | INDIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 08/03/2013 | HIMALAYA PUBLISHING HOUSE | 260.00 | 658.8/ KRI/ 19549 | 11119549 | 07/06/2022 | 325.00 | 08/03/2013 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | 08/03/2013 | HIMALAYA PUBLISHING HOUSE | 260.00 | 1 | 658.8/ KRI/ 19550 | 11119550 | 07/06/2022 | 325.00 | 08/03/2013 | 17/04/2015 |