PRODUCT MANAGEMENT (Record no. 30447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01863 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130305b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5024-481-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHUNAWALLA, S.A. |
| 9 (RLIN) | 7401 |
| 245 ## - TITLE STATEMENT | |
| Title | PRODUCT MANAGEMENT |
| Statement of responsibility, etc | CHUNAWALLA, S.A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HIMALAYA PUBLISHING HOUSE |
| Date of publication, distribution, etc | 1998 |
| Place of publication, distribution, etc | MUMBAI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 438 |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product: Basic Concepts<br/> Marketing Environment for Product and Brand Management<br/> Product Planning<br/> Product Market Strategies for Leaders, Challengers, Followers<br/> Product Life Cycle and Market Evolution<br/> New Products: Planning and Development<br/> The Creative Spark<br/> Designing the Offer<br/> Pricing the Offer<br/> Concept and Product Testing<br/> Test Marketing<br/> Budgeting for Products<br/> Branding Decisions<br/> The Anatomy of a Brand<br/> Brand Culture and Brand Rituals<br/> Leveraging Brands<br/> Brand Equity<br/> Brand Building<br/> Product and Brand Failures<br/> Marketing Organisation<br/> Packaging<br/> Consumer Protections<br/> Case Studies<br/><br/> Bibliography<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks, organic food products and so on. Innovation is a prized characteristic for individuals and organizations. The excitement packed into the process of birth of the new products is unfolded in the pages of this book. The products have to be nurtured and nourished from the time they are born till they die. How managers manage the growth of the products has been explained lucidly here. In short, this book is a wholesome summary of all that goes into making products and managing them.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PRODUCT MANAGEMENT |
| 9 (RLIN) | 7402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 08/03/2013 | HIMALAYA PUBLISHING HOUSE | 220.00 | 1 | 658.575/ CHU/ 19554 | 11119554 | 07/06/2022 | 20/11/2015 | 275.00 | 08/03/2013 | ||||
| Dewey Decimal Classification | Main Library | Main Library | 08/03/2013 | HIMALAYA PUBLISHING HOUSE | 220.00 | 5 | 658.575/ CHU/ 19555 | 11119555 | 07/06/2022 | 31/03/2018 | 275.00 | 08/03/2013 |