MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02034 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130313b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-81-317-6115-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
FARRIS, PAUL W [et.al.] |
| 9 (RLIN) |
7619 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING METRICS |
| Remainder of title |
THE DEFINITIVE GUIDE TO MEASURING MARKETING PERFORMANCE |
| Statement of responsibility, etc |
FARRIS, PAUL W. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
PEARSON EDUCATION IN SOUTH ASIA |
| Date of publication, distribution, etc |
2011 |
| Place of publication, distribution, etc |
NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XV, 414 |
| Other physical details |
HARD |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of Content<br/>Acknowledgments<br/>About the Authors<br/>Foreword<br/>Foreword to the Second Edition<br/><br/> Introduction<br/> Share of Hearts, Minds, and Markets<br/> Margins and Profits<br/> Product and Portfolio Management<br/> Customer Profitability<br/> Sales Force and Channel Management<br/> Pricing Strategy<br/> Promotion<br/> Advertising Media and Web Metrics<br/> Marketing and Finance<br/> The Marketing Metrics X-Ray<br/> System of Metrics<br/><br/><br/>Appendix A Survey of Managers’ Use of Metrics<br/>Bibliography<br/>Endnotes<br/>Index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing Metrics, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.<br/><br/>This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make. <br/>Salient Features<br/><br/> State-of-the-art tools for maximizing value and accountability from all your marketing investments<br/> Covers promotions, advertising, distribution, customer perceptions, market share, pricing, margins, product portfolios, sales force and channel effectiveness, and much more<br/> Added coverage of social media and an entirely new chapter on assessing organizational performance<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING METRICS |
| 9 (RLIN) |
7620 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
