MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL (Record no. 30654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130405114742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130404b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | R. SHASHIKALA, A.M. SURESH |
| 9 (RLIN) | 7900 |
| 245 ## - TITLE STATEMENT | |
| Title | MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PG - 5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND EQUITY |
| 9 (RLIN) | 7901 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 32140 |
| Main entry heading | GILANI, MEENAKSHI |
| Edition | |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 555758 |
| Title | INDIAN JOURNAL OF MARKETING |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | 0973-8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 04/04/2013 | VOL. 43, NO. 3/555758JA1 | 555758JA1 | 04/04/2013 | 04/04/2013 |