MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00964nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130405114452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130404b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
P. SUBAKARAN |
| 9 (RLIN) |
8036 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
CHALLENGES IN A COMMODITY OFFERING : INDIAN TELECOM SERVICES (GSM) |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
PG- 54-63 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
GSM - GLOBAL SYSTEMS FOR MOBILE COMMUNICATIONS |
| 9 (RLIN) |
8037 |
|
|---|
| Topical term or geographic name as entry element |
ARPU - AVERAGE REVENUE PER USER |
| 9 (RLIN) |
8038 |
|
|---|
| Topical term or geographic name as entry element |
3G - 3RD GENERATION MOBILE TELECOMMUNICATIONS |
| 9 (RLIN) |
8039 |
|
|---|
| Topical term or geographic name as entry element |
4G - 4TH GENERATION MOBILE TELECOMMUNICATIONS |
| 9 (RLIN) |
8040 |
|
|---|
| Topical term or geographic name as entry element |
BWA - BROADBAND WIRELESS ACCESS |
| 9 (RLIN) |
8041 |
|
|---|
| Topical term or geographic name as entry element |
MNP - MOBILE NUMBER PORTABILITY |
| 9 (RLIN) |
8042 |
|
|---|
| Topical term or geographic name as entry element |
LSA - LICENSED SERVICE AREA |
| 9 (RLIN) |
8043 |
|
|---|
| Topical term or geographic name as entry element |
COAI - CELLULAR OPERATORS ASSOCIATION OF INDIA |
| 9 (RLIN) |
8044 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30302 |
| Host Itemnumber |
31433 |
| Main entry heading |
GILANI, MEENAKSHI |
| Edition |
|
| Place, publisher, and date of publication |
INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier |
555476 |
| Title |
INDIAN JOURNAL OF MARKETING |
| Record control number |
|
| International Standard Serial Number |
|
| International Standard Book Number |
0973-8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
