MEDIA RESEARCH METHODS (Record no. 30724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01757 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130416b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-333-96095-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BERTRAND INA: |
| 9 (RLIN) | 8210 |
| 245 ## - TITLE STATEMENT | |
| Title | MEDIA RESEARCH METHODS |
| Remainder of title | AUDIENCES, INSTITUTIONS, TEXTS |
| Statement of responsibility, etc | BERTRAND, INA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PALGRAVE MACMILLAN |
| Date of publication, distribution, etc | 2005 |
| Place of publication, distribution, etc | HAMPSHIRE |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 286 |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements<br/>Of Elephants, Definitions and Models: The Context of Media Research<br/>Getting Started<br/>PART ONE: RESEARCH ON AUDIENCES<br/>Researching Audiences<br/>Gathering Data on Audiences<br/>Audience Research - Analysis and Interpretation<br/>PART TWO: RESEARCH ON INSTITUTIONS<br/>Researching Media Institutions<br/>Gathering Data on Institutions<br/>Institutional Research - Analysis and Interpretation<br/>PART THREE: RESEARCH ON TEXTS<br/>Researching Texts<br/>Gathering and Analysing Textual Data<br/>Interpretation of Textual Data<br/>Reaching Conclusions, Evaluating the Research, Writing the Report<br/>Glossary<br/>Bibliography<br/> <br/>Re |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.<br/> <br/>Re |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RESEARCH |
| 9 (RLIN) | 8211 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HUGHES, PETER |
| 9 (RLIN) | 8553 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | 25/04/2013 | 12 | 485.52 | 302.23/ BER/ HUG/ 19725 | 11119725 | 07/06/2022 | 606.90 | 25/04/2013 |