MARC details
| 000 -LEADER |
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| fixed length control field |
04276 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1-25-905866-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KRISHNAMURTHY, A.G. |
| 9 (RLIN) |
8587 |
| 245 ## - TITLE STATEMENT |
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| Title |
IF YOU CAN DREAM... |
| Remainder of title |
AUTOBIOGRAPHY OF THE FOUNDER OF MUDRA & MICA |
| Statement of responsibility, etc |
KRISHNAMURTHY, A.G. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
TATA MCGRAW-HILL EDUCATION PRIVATE LTD. |
| Date of publication, distribution, etc |
2013 |
| Place of publication, distribution, etc |
NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVI, 288 |
| Other physical details |
PAPER |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Foreword<br/>From Malgudi days to Madison Avenue nights?<br/>Preface<br/>Janmabhoomi<br/>1. Dhirubhai<br/>2. The Wait<br/>3. The Meeting<br/>4. Childhood<br/>5. Hardships<br/>6. Court Naukri (Job)<br/>7. On Being Appreciated<br/>8. Bapatla<br/>9. Guntur<br/>10. Nagarjunakonda<br/>11. Chennaipatinam<br/>12. Bhagynanagaram ? Hyderabad<br/>Karmabhoomi<br/>1. Ahmedabad<br/>2. Calico Story<br/>3. Teething Troubles<br/>4. Gujarat<br/>5. A Whole New World<br/>6. Communal Riots<br/>7. Shilpi Advertising<br/>8. New World<br/>9. Yukub<br/>10. Vimal<br/>11. Reliance, Naroda<br/>12. Frank Simoes<br/>13. Dhirubhai and Friends<br/>14. Change<br/>15. The Vimal Fashion Shows<br/>16. Rings of Fire<br/>17. Vimal's Victories<br/>18. My First Lesson in Sincerity<br/>19. On to the Next Orbit<br/>Karmaphal<br/>1. In Search of My Own Identity<br/>2. First Steps<br/>3. Beginning of a Value Driven Organization<br/>4. The Mudra Person<br/>5. Faltering Steps<br/>6. Financial Integrity<br/>7. True...It is Lonely at the Top<br/>8. Naga<br/>9. Into Higher Orbits<br/>10. Better Personal Life<br/>11. Sandeep<br/>12. Mudra Videotec<br/>13. DDB (Doyle Dane Bernbach)<br/>14. MICA (Mudra Institute of Communications, Ahmedabad): The Beginning<br/>15. MICA: A Success Story<br/>16. Balki, Bhowmick, Philip<br/>17. Middle Class Values<br/>18. Minnie's Stories<br/>19. Mudra Letters<br/>20. The Reliance Infocomm Story<br/>21. Bye Bye Mudra<br/>22. A New Turn<br/>Photographs<br/><br/> <br/><br/> <br/> <br/> <br/> <br/>Bookmark and Share<br/>Specimen Copy<br/>Order/Buy<br/>Related Products |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
'This book is a fascinating read. It captures how a person with determination and willpower can chart a pioneering path. The lessons from this book are eternal and everlasting. This book teaches us that we need to be focused and channel our energies in realizing our objectives and goals and not get distracted or demotivated by negative people. That is also the spirit of Dhirubhai and Reliance, and Shri A G Krishnamurthy, who has been an integral part of the Reliance Growth Story, has conveyed this truth in a simple and elegant manner.' --- Mukesh Ambani, CMD, Reliance Industries Ltd.<br/><br/>'AGK is a man who knows advertising inside out.' ---Padmashree Alyque Padamsee, Former CEO, Lintas, eminent theatre personality and Brand Guru<br/><br/>'a fascinating life story' --- T N Ninan, Chairman, Business Standard Ltd.<br/><br/>'a sample man's quest for success through simplicity' --- R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India<br/><br/>If you can dream...<br/><br/>Veteran ad man A G Krishnamurthy's life story reads like a fairy tale come true!<br/><br/>Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the author's gentle humor and the almost self-deprecating story-telling style that make all the difference.<br/><br/>A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the country's most respected advertising institutions - Mudra and MICA - and he make these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hands as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken.<br/><br/>Accidental or otherwise, he also has an insider's view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own.<br/><br/>Now, that is a life to be envied. Dreams, hard work and determination - three ingredients which can turn one's life into the stuff bestsellers are made of! |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
A. G. KRISHNAMURTHY |
| 9 (RLIN) |
9165 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
AUTOBIOGRAPHY |
| 9 (RLIN) |
8588 |
| General subdivision |
ADVERTISING |
| -- |
MUDRA |
| -- |
MICA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
