THE MARKETING WHITEBOOK 2013-2014 (Record no. 30906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130517b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-91425-05-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BUSINESS WORLD |
| 9 (RLIN) | 8603 |
| 245 ## - TITLE STATEMENT | |
| Title | THE MARKETING WHITEBOOK 2013-2014 |
| Remainder of title | DECODING DIVERSITY: UNDERSTANDING THE MANY FACETS OF INDIA, ITS CONSUMERS AND THE FAST-CHANGING MARKETSCAPE |
| Statement of responsibility, etc | BUSINESS WORLD |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | BUSINESS WORLD |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| Other physical details | PAPER |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | THE INDIAN MARKETSCAPE |
| 9 (RLIN) | 8604 |
| Topical term or geographic name as entry element | CONSUMER GUIDE |
| 9 (RLIN) | 8605 |
| Topical term or geographic name as entry element | CHANGING CONSUMPTION PATTERNS |
| 9 (RLIN) | 8606 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 12/06/2013 | APNA BOOKS | 399.20 | 4 | 658.8./ BW/ 19805 | 11119805 | 07/06/2022 | 03/01/2014 | 499.00 | 12/06/2013 |