MARKETING RESEARCH (Record no. 30955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02261 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130529b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-900490-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BERI, G.C. |
| 9 (RLIN) | 9128 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 627 |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents <br/><br/>PART ONE?INTRODUCTION AND BASIC CONCEPTS<br/>1. Introduction<br/>2. Marketing Research Management<br/>3. Value of Information<br/>4. The Research Process<br/>5. Exploratory and Descriptive Research Designs<br/>6. Causal Research Design<br/>PART TWO? DATA COLLECTION, SAMPLING AND INTERVIEWING<br/>7. Secondary Data<br/>8. Collection of Primary Data<br/>9. Measurement and Scaling<br/>10. Attitude Scales<br/>11. Sampling: Process and Designs<br/>12. Sample Size Decisions<br/>13. Interviewing<br/>PART THREE?DATA PROCESSING ANALYSIS AND REPORTING<br/>14. Data Processing, Analysis and Estimation<br/>15. Testing Hypotheses<br/>16. Bivariate Analysis<br/>17. Experimental Designs<br/>18. Multivariate Analysis I (Dependence Methods)<br/>19. Multivariate Analysis II (Inter-Dependence Methods)<br/>20. Interpretation and Report Writing<br/>PART FOUR?SELECTED APPLICATIONS AND ETHICAL ISSUES<br/>21. Sales Analysis and Forecasting<br/>22. New Product Development and Test Marketing<br/>23. Advertising Research<br/>24. Market Segmentation and Brand Positioning<br/>25. International Marketing Research<br/>26. Organised Retailing<br/>27. Ethical Issues in Marketing Research<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research. "<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 9 (RLIN) | 9129 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 11/08/2014 | BOMBAY BOOK/ 20-SEPTEMBER-13 | 396.00 | 3 | 658.83/ BER/ 21606 | 11121606 | 07/06/2022 | 06/11/2018 | 495.00 | 11/08/2014 | |||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 11/08/2014 | BOMBAY BOOK/ 20-SEPTEMBER-13 | 396.00 | 2 | 658.83/ BER/ 21605 | 11121605 | 07/06/2022 | 23/04/2014 | 495.00 | 11/08/2014 |