CONTAGIOUS:WHY THINGS CATCH ON (Record no. 30996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01774 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130607b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-47111-169-3 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BERGER, JONAH |
| 9 (RLIN) | 9410 |
| 245 ## - TITLE STATEMENT | |
| Title | CONTAGIOUS:WHY THINGS CATCH ON |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | LONDON |
| Name of publisher, distributor, etc | SIMON AND SCHUSTER |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 |
| 500 ## - GENERAL NOTE | |
| General note | DHARMA ENTERPRISES 187/5/6/2013 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.<br/><br/>Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.<br/><br/>Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.<br/><br/>Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
| 9 (RLIN) | 9411 |
| Topical term or geographic name as entry element | NEW PRODUCTS |
| 9 (RLIN) | 9412 |
| Topical term or geographic name as entry element | ECONOMIC ASPECTS |
| 9 (RLIN) | 9413 |
| Topical term or geographic name as entry element | POPULARITY |
| 9 (RLIN) | 9414 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 07/06/2013 | 3 | 399.20 | 25 | 4 | 658.8342/Ber/19801 | 11119801 | 19/09/2024 | 10/09/2024 | 499.00 | 07/06/2013 | |||||
| Dewey Decimal Classification | Main Library | Main Library | 14/06/2013 | DHARMA ENTERPRISES/ 217/14-JUNE-13 | 399.20 | 21 | 2 | 658.8342/ BER/ 20704 | 11120704 | 24/04/2023 | 15/04/2023 | 499.00 | 14/06/2013 | |||||
| Dewey Decimal Classification | Main Library | Main Library | 14/06/2013 | DHARMA ENTERPISES/ 217/ 14-JUNE-13 | 399.20 | 21 | 3 | 658.8342/ BER/ 20705 | 11120705 | 13/05/2023 | 25/04/2023 | 499.00 | 14/06/2013 |