BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL (Record no. 31455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01411 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131018b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-137-27661-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, NIRMALYA,: STEENKAMP, JAN-BENEDICT E.M. |
| 9 (RLIN) | 11177 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL |
| Statement of responsibility, etc | KUMAR, NIRMALYA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW YORK |
| Name of publisher, distributor, etc | PALGRAVE MACMILLAN |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV, 256 |
| Other physical details | HARD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction<br/>1. The Asian Tortoise Route: Migrating to higher quality and brand premium<br/>2. The Business to Consumer Route: Leveraging B2B strengths in B2C markets<br/>3. The Diaspora Route: Following emigrants into the world<br/>4. The Brand Acquisition Route: Buying global brands from Western multinationals<br/>5. The Positive Campaign Route: Overcoming negative country of origin associations<br/>6. The Cultural Resources Route: Positioning on positive cultural myths<br/>7. The Natural Resources Route: Branding Commodities in four steps<br/>8. The National Champions Route: Leveraging strong support from the state<br/>Conclusion: Looking Ahead |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| 9 (RLIN) | 11178 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 12/10/2013 | 108 | 796.00 | 5 | 658.827/NIR/STE/21741 | 11121741 | 07/06/2022 | 03/11/2015 | 995.00 | 12/10/2013 |