MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02306 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131018b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-4221-8430-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.049 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
VENKATESAN, RAVI |
| 9 (RLIN) |
11191 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
CONQUERING THE CHAOS: WIN IN INDIA, WIN EVERYWHERE |
| Statement of responsibility, etc |
VENKATESAN, RAVI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
HARVARD BUSINESS REVIEW PRESS |
| Place of publication, distribution, etc |
BOSTON, MASSACHUSETTS |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
232 |
| Other physical details |
HARD |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
India is on the minds of business leaders everywhere. Within a few decades, India will be the world's most populous nation and one of its largest economies. But it is also a complex market, with a reputation for corruption, uncertainty, and bureaucracy. The initial infatuation with India is over and reality has set in. But India is not a market that can be ignored. So why take a chance in this extraordinary and complex region? Ravi Venkatesan, the former Chairman of Microsoft India, offers inside advice on how your firm can overcome the unique challenges of the Indian market. He argues that chaotic India is in fact an archetype for most emerging markets, many of which present similar challenges but not the same potential. Succeeding in India therefore becomes a litmus test for your ability to succeed in other emerging markets. If you can win in India, you can win everywhere. Hard as these markets are, Venkatesan says, for most multinational firms the bigger challenge to success in emerging markets may well be the internal culture and mind-set at headquarters. Combining his personal experience with in-depth research and interviews with CEOs and senior leaders at dozens of companies--including Nokia, GE, JCB, Dell, Honeywell, Volvo, Bosch, Deere, Unilever, and Nestle--Venkatesan shows you how to tackle slowing growth, policy uncertainty, and corruption and enable your firm to thrive in India. He proves that you can break through successfully, but it takes a very different type of leadership, both locally and at headquarters. If you want to succeed in the twenty-first century, you must succeed in emerging markets. This practical book, written by one of India's most respected CEOs, will give you the keys to win in India, other emerging markets, and beyond. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INTERNATIONAL BUSINESS |
| 9 (RLIN) |
11192 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
