CONSUMER BEHAVIOUR: TEXT AND CASES (Record no. 31467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01968 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130925b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-107810-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPOOR, RAMNEEK: MADICHIE, NNAMDI O |
| 9 (RLIN) | 10913 |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR: TEXT AND CASES |
| Statement of responsibility, etc | KAPOOR, RAMNEEK |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW HILL EDUCATION PRIVATE LIMITED |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVI, 426 |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Consumer Behaviour ? An Introduction<br/>Chapter 2: Models Of Consumer Behaviour And Decision Making<br/>Chapter 3: Consumer Personality<br/>Chapter 4: Consumer Attitude<br/>Chapter 5: Consumer Motivation<br/>Chapter 6: Consumer Learning And Memory<br/>Chapter 7: Consumer Perception<br/>Chapter 8: Influence Of Social Classes On Consumer Behaviour<br/>Chapter 9: Influence of groups on consumer behavior<br/>Chapter 10: Decision Making Process<br/>Chapter 11: Consumer Communication Process<br/>Chapter 12: Relationship Marketing And Consumer Behaviour<br/>Chapter 13: Market Segmentation<br/>Chapter 14: Consumerism And Consumer Movements- A historical Perspective<br/>Chapter 15: Organisational Customer And Buying Behaviour<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.Comprehensive coverage to meet the requirements of business management students studying this subject<br/>Student-friendly approach ? simple and easy to understand format<br/>Facilitates knowledge of the subject matter with a focus on examination<br/>Most cases and examples in the Indian context to enable easy comprehension<br/>Adequate cases / examples from the international context as per the requirements of the subject<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
| 9 (RLIN) | 10914 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 05/10/2013 | 12 | 340.00 | 1 | 658.8342/KAP/MAD/21823 | 11121823 | 07/06/2022 | 21/01/2018 | 425.00 | 05/10/2013 |