BRAND MANAGEMENT: TEXT AND CASES (Record no. 31471)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00485 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130925b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5062-174-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VERMA, HARSH V. |
| 9 (RLIN) | 10921 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT: TEXT AND CASES |
| Statement of responsibility, etc | VERMA, HARSH V. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | EXCEL BOOKS |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 573 |
| Other physical details | PAPER |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| 9 (RLIN) | 10922 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 05/10/2013 | 12 | 296.00 | 4 | 658.827/VER/21815 | 11121815 | 07/06/2022 | 07/10/2019 | 370.00 | 05/10/2013 |