IT TAKES TWO TO TANGO (Record no. 31530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02525 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131010b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788192339733 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MARYA, GAURAV |
| 9 (RLIN) | 11088 |
| 245 ## - TITLE STATEMENT | |
| Title | IT TAKES TWO TO TANGO |
| Statement of responsibility, etc | GAURAV MARYA |
| Remainder of title | ACHIEVING CUSTOMER CONNECT IN SHAP-SHIFING INDIA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ENTREPRENEUR INDIA LTD. |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | FARIDABAD |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | “The customer is not your spouse; she is your boss!”<br/><br/>A masterclass on building vibrant relationships in the market by dancing with the customer!<br/>We have for too long measured customer impact in terms of demographics and market share. We now need to focus deeper into the impact we make in the lives of individual customers. This calls for a more intimate knowledge of our customer.<br/>There is no marketing or research agency that can deliver this knowledge to us, as experts focus too much on the numbers game, abstract averages and generic types. We need to directly enter into a conversation with our customers, to learn from them more about themselves, so we can make that value offering they want and need. Or better still invite them to design what they want! We need to do the tango with our customer!<br/>o It Takes Two to Tango builds a case for how we have emerged into a customer dominated, shape-shifting world. Building customer connect needs to be seen as investing into our customers as the most valuable asset of an enterprise.<br/>o It Takes Two to Tango shows how the route to building customer equity is only through delighting our customers with outstanding customer experience.<br/>o It Takes Two to Tango is about how we need to, and can, master the management of innovation.<br/>o It Takes Two to Tango talks about building the organisation as an organic ecosystem in which key members of the team are empowered to fulfil the entrepreneurial task of leading the tango with customers.<br/>o It Takes Two to Tango amends the famous Ogilvy quote to make it more relevant today: “The customer is not your spouse; she is your boss!”<br/>Each chapter presents a step-by-step guide to implement the recommended changes in mindset, strategy and business practice so we call fall into rhythm with our customers. Replete with interesting business examples and practical insight, It Takes Two to Tango will prove invaluable to all marketers who want to build business on the most important revenue source in the world – sales income! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CUSTOMER RALATIONSHIP MANAGEMENT |
| 9 (RLIN) | 11089 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 14/10/2013 | 108 | 396.00 | 1 | 1 | 658.812/ MAR/ 21854 | 11121854 | 07/06/2022 | 11/10/2018 | 495.00 | 14/10/2013 |