IES Management College And Research Centre

MARKETING RESEARCH: AN APPLIED ORIENTATION (Record no. 31881)

MARC details
000 -LEADER
fixed length control field 03168 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MALHOTRA, NARESH K.: DASH, SATYABHUSHAN
9 (RLIN) 12365
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH: AN APPLIED ORIENTATION
Statement of responsibility, etc MALHOTRA, NARESH K.
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION IN SOUTH ASIA
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent XXVIII, 948
Other physical details PAPER
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Content<br/>PART I Introduction and Early Phases of Marketing Research<br/><br/> Introduction to Marketing Research<br/> Defining the Marketing Research Problem and Developing an Approach<br/><br/>PART II Research Design Formulation<br/><br/> Research Design<br/> Exploratory Research Design: Secondary Data<br/> Exploratory Research Design: Qualitative Research<br/> Descriptive Research Design: Survey and Observation<br/> Causal Research Design: Experimentation<br/> Measurement and Scaling: Fundamentals and Comparative Scaling<br/> Measurement and Scaling: Noncomparative Scaling Techniques<br/> Questionnaire and Form Design<br/> Sampling: Design and Procedures<br/> Sampling: Final and Initial Sample Size Determination<br/><br/>PART III Data Collection, Preparation, Analysis, and Reporting<br/><br/> Fieldwork<br/> Data Preparation<br/> Frequency Distribution, Cross-Tabulation, and Hypothesis Testing<br/> Analysis of Variance and Covariance<br/> Correlation and Regression<br/> Discriminant and Logit Analysis<br/> Factor Analysis<br/> Cluster Analysis<br/> Multidimensional Scaling and Conjoint Analysis<br/> Structural Equation Modeling and Path Analysis<br/> Report Preparation and Presentation<br/> International Marketing Research<br/><br/> <br/>
520 ## - SUMMARY, ETC.
Summary, etc Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS. <br/>Salient Features<br/><br/> Real Research features are real company vignettes that profile a wide range of businesses, big and small<br/> Decision Research scenarios present a real-life marketing situation and ask the student to assume the role of a consultant and to recommend appropriate marketing research and management decisions.<br/> Active Research features are short, integrated, and manager-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager<br/> Experiential Research exercises allow students to act out the research concepts discussed in the chapter<br/> Project Research uses a real-life project that covers all aspects of marketing research and is used as a running example throughout the book<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING RESEARCH
9 (RLIN) 12366
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
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    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 3 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122395 01/06/2019 05/03/2018 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 3 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122396 01/06/2019 10/03/2018 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122397 28/07/2023 03/04/2023 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 3 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122398 01/06/2019 24/02/2016 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122399 01/06/2019 27/03/2018 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 5 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122400 26/07/2023 20/04/2023 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 5 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122401 15/03/2022 13/10/2021 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122402 20/09/2021 26/09/2020 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 5 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122403 03/03/2021 26/09/2020 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 3 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122404 01/06/2019 15/03/2016 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 7 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122405 09/07/2022 05/07/2021 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122406 16/08/2021 03/04/2021 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 6 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122407 04/02/2022 07/10/2021 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122408 12/12/2020 26/09/2020 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 3 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122409 01/06/2019 29/02/2016 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 4 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122410 01/06/2019 15/02/2018 06/02/2014
    Dewey Decimal Classification       Main Library Main Library 06/02/2014 BOMBAY BOOKS l IN616 l 5.02.2014 750.00 6 658.83/MAL/DAS/STUDENT COLLECTION TERM III 11122411 27/04/2023 20/04/2023 06/02/2014

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