The retail handbook: helping you achieve your potential in retail (Record no. 31889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02240 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140120b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-8495-503-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Welfare, Antony |
| 9 (RLIN) | 12164 |
| 245 ## - TITLE STATEMENT | |
| Title | The retail handbook: helping you achieve your potential in retail |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jaico publishing house |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 187 p. |
| Other physical details | PAPER |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title Page; Copyright; Contents; Dedication; Foreword; Preface; Introduction; Retail Principles; 1 Know your customer; 2 Know your product; 3 Establish your brand and niche; 4 Build a team to compete; 5 Market your product and brand; 6 Launch the business and Sell, Sell, Sell; 7 Customer service is everything; 8 Merchandise and manage your stock; 9 Manage your information and finances; 10 Build foundation for growth; 11 Etail and Social Media; Case Study One: Online retail case study; Case Study Two: Culture and values development case study; The Summary; Top tips; Acknowledgments. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Helping you achieve your potential in retail<br/><br/>ESTABLISH YOUR BRAND AND NICHE<br/><br/>THE RETAIL HANDBOOK follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realise the potential you have to make your retail business a success.<br/><br/>Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers … and win the battle for your customers.<br/><br/>ANTONY WELFARE specialises in retail, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer.<br/>• Retail Management BSc Hons • 20 Years in Retail • Large Retailer experience • Online Retail & Social Media expert • International experience<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail Management |
| 9 (RLIN) | 12165 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/01/2014 | APNA BOOK SUPPLIERS/ 112/22-JANUARY-14 | 239.20 | 658.87/ Wel/ 22009 | 11122009 | 07/06/2022 | 299.00 | 22/01/2014 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | 06/01/2018 | Sita Books - 750/Dt. 27-12-2017 | 239.20 | 1 | 658.87/Wel/34624 | 11134624 | 07/06/2022 | 299.00 | 06/01/2018 | 27/09/2019 |