A never-before world : (Record no. 32396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01967 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140429b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670086795 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8432 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 9 (RLIN) | 13300 |
| 245 ## - TITLE STATEMENT | |
| Title | A never-before world : |
| Remainder of title | tracking the evolution of consumer India |
| Statement of responsibility, etc | Rama Bijapurkar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Portfolio, |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII, 353 P. |
| Other physical details | Hard |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Five years after We Are Like That Only, her seminal and best-selling study on the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts from the point that emerging markets – the queen of which is India – are a never-before world, and businesses approaching them need to understand the environment in which consumers live, how they think, how heterogeneous they are, and how they are changing. All of these have key implications for correctly evaluating business opportunity and determining market strategy.<br/>India has entered the third decade after liberalization, buffeted by changes on all fronts. Consumption structures and consumer behaviour are changing, and consumer needs and desires are growing faster than incomes. The real war for the consumer rupee begins now – the trick is to understand, without prejudice or preconceived notions, the new world of Consumer India.<br/>Setting consumerism in the context of society and people’s lives, looking not just at how much money people have, what they spend it on and how, but at how businesses can be relevant to consumers’ lives and life aspirations, A Never-Before World explores widely yet sharply everything that businesses need to know and think about to win in the crucial Indian market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| Geographic subdivision | India |
| 9 (RLIN) | 13499 |
| Topical term or geographic name as entry element | Consumption (Economics) |
| Geographic subdivision | India. |
| 9 (RLIN) | 13500 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 02/05/2014 | GRANTH/CRB/058/ 2-MAY-14 | 559.20 | 3 | 1 | 658.8432/ BIJ/ 22862 | 11122862 | 07/06/2022 | 19/09/2017 | 699.00 | 02/05/2014 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | 02/03/2015 | GRANTH/ CRB/0795/ 02-March-2015 | 559.20 | 2 | 1 | 658.8432/ Bij/ 29877 | 11129877 | 07/06/2022 | 23/09/2017 | 699.00 | 02/03/2015 | ON SHELF |