COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS (Record no. 32511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140509150424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140509b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COPYCAT, BRAND CONFUSION, PACKAGING, PERCEPTUAL DECISION, IMAGE PROCESSING |
| 9 (RLIN) | 13552 |
| 245 ## - TITLE STATEMENT | |
| Title | COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS |
| Statement of responsibility, etc | SATOMURA, TAKUYA: WEDEL, MICHEL: PIETERS, RIK |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | CHICAGO |
| Name of publisher, distributor, etc | AMERICAN MARKETING ASSOCIATION |
| Date of publication, distribution, etc | FEBRUARY 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-13 |
| Other physical details | PAPER |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COPYCAT, BRAND CONFUSION, PACKAGING, PERCEPTUAL DECISION, IMAGE PROCESSING |
| 9 (RLIN) | 13553 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
No items available.