FOR GOD'S SAKE (Record no. 32614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01540 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670087242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PARMESWARAN, AMBI |
| 9 (RLIN) | 13777 |
| 245 ## - TITLE STATEMENT | |
| Title | FOR GOD'S SAKE |
| Remainder of title | AN ADMAN ON THE BUSINESS OF RELIGION |
| Statement of responsibility, etc | AMBI PARMESWARAN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PORTFOLIO PENGUINE |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 258 P. |
| Other physical details | HARD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Ambi Parameswaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:<br/><br/>Why has the bindi disappeared from advertisements?<br/><br/>How did Akshaya Trithaya become such a big deal?<br/><br/>What makes Lord Shiva so cool?<br/><br/>How did a Chennai-based department store start the New Year Sale phenomenon?<br/><br/>Are Muslims more open-minded shoppers?<br/><br/>Why do people who have no interest in using an MBA degree still get an MBA degree?<br/><br/>How did the Manusmriti do a disservice to Hindu women?<br/><br/>What can Harvard Business School learn from the Kumbh Mela?<br/><br/><br/><br/>Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | INDIA |
| Form subdivision | RELIGIOUS LIFE AND CUSTOMES |
| 9 (RLIN) | 13778 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MANAGEMENT (CUP 19/SH 1TO3) | Main Library | Main Library | 01/06/2014 | GRANTH/ CRB/0105/ 1-JUNE-14 | 399.20 | 1 | 658/ PAR/ 22880 | 11122880 | 07/06/2022 | 21/04/2016 | 499.00 | 01/06/2014 |