REBRANDING - FROM AN IMC PERSPECTIVE (Record no. 32756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140709171046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140709b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | THAWANI, KANCHAN |
| 9 (RLIN) | 14112 |
| 245 ## - TITLE STATEMENT | |
| Title | REBRANDING - FROM AN IMC PERSPECTIVE |
| Statement of responsibility, etc | THAWANI, KANCHAN |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PG-12-115 |
| Remainder of edition statement | 2012-2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | MUMBAI |
| Name of publisher, distributor, etc | IES MANAGEMENT COLLEGE AND RESEARCH CENTRE |
| Date of publication, distribution, etc | FEBRUARY 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 75 |
| Accompanying material | WITH CD |
| 500 ## - GENERAL NOTE | |
| General note | NAME OF THE GUIDE: PROF. DEEPAK GANACHARI |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | REBRANDING |
| 9 (RLIN) | 14113 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 09/07/2014 | PG/MAR/2012-2014/4441408 | 4441408 | 09/07/2014 | 09/07/2014 |